WastedHack

This video was created in cooperation with Alena Harcinikova for the WastedHack - hackathon focused on the problematics of foodwaste.

The assignment was to create a social media campaign video that appeals to the Z generation and possibly increases their attention towards extensive food waste.

Our aim was to work with contradicting visuals and brief storytelling to show the whole story of every product: that the food doesn't come out of nowhere and every step taken towards its production costs energy that is potentially wasted by throwing the molded or rotten food later away.

Ableton / DaVinci Resolve / Adobe AfterEffects